embi OOC
embi First Step RETHINK 30 Oral Wellness Bundle
embi First Step RETHINK 30 Oral Wellness Bundle
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RETHINK 30™ is a structured 30-day oral wellness program designed to help reset your mouth and support a healthier oral environment. For one month, you’ll follow embi’s scrape–brush–floss routine using oral wellness products formulated to clean effectively without harsh chemicals. The First Step edition features our gentlest tongue scraper, ideal for first-time tongue cleaners and anyone wanting an easier introduction to daily tongue care.
A June 2025 consumer survey found that 93% of participants experienced one or more improvements within 30 days, including fresher breath, whiter teeth, healthier gums, reduced sensitivity and improved confidence.
Responsible Oral Care
We minimise the use of traditional plastics by choosing materials like plant-based PLA, sugarcane bioplastic, pure silk, pure cotton, glass jars, stainless steel and copper — without compromising performance. This philosophy runs through every touchpoint, from packaging to product to shipping materials.
Suitable For
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Adults and children (with supervision)
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First-time tongue cleaners beginning the RETHINK 30™ protocol
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Anyone wanting a gentler introduction to daily tongue care
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People with sensitive mouths or avoiding harsh oral care routines
What’s Included (One-Month Supply)
1 × embi FIRST STEP Tongue Scraper
A gentle, smooth tongue scraper ideal for beginners and children. Designed for short-term or single-use hygiene and a soft entry into tongue care.
1 × embi Soft Bristle Toothbrush
Ultra-soft bristles support gentle daily brushing and gum comfort. Designed to reduce abrasion and over-brushing habits.
1 × embi Natural Whitening Toothpaste (One-Month Supply)
Formulated with Xylitol and 10% Nano-Hydroxyapatite (nHAp) to support enamel strength, reduce sensitivity and promote a naturally smoother, cleaner tooth surface — without peroxide or harsh chemicals.
1 × Pack embi Pure Silk Floss Picks
Pure silk floss designed for effective interdental cleaning.
How to Use (Twice Daily)
1. Scrape
Use the embi First Step scraper to gently lift and remove waste material from the tongue surface before brushing.
2. Brush
Brush using the embi Natural Whitening Toothpaste and soft-bristle toothbrush. The ultra-soft bristles help avoid over-brushing and gently massage the gums. Consistent use for 30 days may help support a healthier oral microbiome by reducing unnecessary abrasion.
3. Floss
Use embi Pure Silk Floss Picks to clean between teeth using a gentle sliding motion.
For best results, use embi products exclusively during the 30 days.
Toothpaste Ingredients
Aqua (Water), Xylitol, Hydroxyapatite (Nano), Microcrystalline Cellulose, Sorbitol, Sodium Bicarbonate, Hydrated Silica, Malic Acid, Calcium Carbonate, Sodium Lauroyl Sarcosinate, Arginine, Cichorium Intybus Root Extract, Cellulose Gum, Aroma (Mint), Xanthan Gum, Magnesium Stearate, Melaleuca Alternifolia Leaf Oil.
Material Information
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First Step Scraper: Plant-based PLA
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Toothbrush: Plant-based PLA, charcoal-infused soft bristles
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Floss Picks: Pure silk floss with plant-based handle
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Toothpaste Tube: Sugarcane-based bioplastic tube
Warnings
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Use tongue scraper gently and only on the tongue surface
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Children must be supervised
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If irritation occurs, discontinue use
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Toothpaste contains mint oil — review ingredients if sensitive
Storage
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Keep all items in a clean, dry area
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Store the First Step scraper hygienically between uses or dispose after short-term use
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